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Tag: kickstarter

Appetite for overconsumption

Someone has “reimagined” the lunch box as a $79.00 app-driven bento box with an “evolving library of recipes” and built-in calorie counting. “The Prepd Pack puts the app in bon appétit,” raves industrial design news aggretator Core77. Leaving aside the execrable tech trend of dropping vowels from a common word and calling that a brand name, let me just say that this is a flawlessly executed Kickstarter campaign—$1,439,098 pledged on a $25,000 goal—one that lands a direct hit on the Trendy Appropriation of an Existing Concept bingo square. (h/t Internet of Shit)